Why It Matters

Puberty isn’t just about physical changes—it’s a time of emotional growth, self-discovery and learning how to manage the ups and downs of growing up. But let’s be honest: too often, it’s painted as an awkward, uncomfortable phase. Here at Superdrug, we want to help you Glow Through It. Our campaign aims to reduce the stigma around puberty and create a more positive, empowering experience. With expert advice, trusted products and a supportive community, you can feel confident as you navigate this journey.

Join Us on the Journey

Whether you’re just starting puberty, in the middle of it, or want to support a teen in your life, Glow Through It is here to help. Together, we can turn puberty into a positive, empowering experience.

What’s ‘Glow Through It’ All About?

We’re taking a fresh approach to puberty by offering real, down-to-earth support. Here’s what you can expect from our Glow Through It campaign:

Teen Health Clinics (Pilot Launch)

For the first time ever, we’re offering teen-focused health clinics at select Superdrug locations. Led by parenting expert Anita Cleare, these confidential clinics give teens and parents the chance to talk about any challenges they’re facing. Whether it’s physical, emotional, or social, we’re here to help.

Gen Z-Friendly Vitamin Descriptions

Understanding vitamins and supplements shouldn’t be a struggle. That’s why we’ve reworked our key Own Brand vitamin product descriptions to speak your language. Forget the jargon—say hello to phrases like “Strong bones and good vibes” and “Level up your daily routine”. You’ll know exactly what each vitamin does and how it helps you feel your best.

Puberty Survival Guide

Our friends at Brook, one of the UK’s leading sexual heath charities has written a ‘Puberty Survival Guide’ blog to help make things a little smoother. Read more