say hello to a naturally friendlyTM whitening paste that tastes awesome and works brilliantly. thoughtfully formulated with a high quality calcium mineral blend that whitens and brightens your smile. our farm grown, super-peppy peppermint formula provides mind blowing freshness whilst preventing cavitites & strengthening enamel.

buckle-up, there's more goodness: contains no peroxide, no artificial sweeteners, no artificial flavours and no colourants. as if that weren't enough magic for one tube, hello is also vegan and proudly Leaping Bunny Certified. we're serious about being friendly, and about what goes into our paste. #brushhappy