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Vegan Pop Up shop

Shopping for vegan beauty can be a tricky business. Animal by-products can come under a variety of names, such as carmine which could also be labelled as ‘natural red’ or ‘E120’, to make your beauty buying a little harder. So, to make things as crystal clear as possible - we decided to give vegan health and beauty its own special home for a limited time in London’s buzzing Shoreditch area.

The Little Vegan pop-up shop offered vegans products from every area of the store – including our very own all vegan, cruelty-free collection B. Cosmetics.

The little haven of beauty has now closed its doors, for now, but you can find all of our vegan options hanging out in the same place for the first time at here: Happy shopping vegan beauties!

Beauty Banks donation points available at Superdrug

Donation points available in Manchester, Glasgow, Edinburgh, Dundee, Aberdeen and Frome.

Superdrug announces it is working with non-profit organisation Beauty Banks, a non-profit organisation which was set up to help tackle hygiene poverty in the UK.

Whilst a hot shower with your favourite shampoo and body wash or being able to buy sanitary products each month is taken for granted by most of us, these items are often regarded as luxuries by those experiencing poverty. A recent report by In Kind Direct found that 37 per cent of the nation have had to go without hygiene or grooming essentials due to lack of funds.

Superdrug initially launched Beauty Banks drop off points in three of its Manchester stores , each of which was partnered with a local Foodbank. Following the success, drop off points have been placed in nine further stores across the country in Glasgow, Edinburgh, Dundee, Aberdeen and Frome.

In the same way Foodbanks provide food to those in need, Beauty Banks provides hygiene and personal care products. Customers are able to donate toiletries and personal care items from the Beauty Banks wish list which includes deodorant, shampoo, body wash, soap, wipes, shaving foam, razors, toothpaste and sanitary items.

New Head Office

The business moved to its current site at 118 Beddington Lane, Croydon, in 1979. While its depot operations have long since moved to new purpose build facilities outside of London, all head office functions for stores and its online business are based there.

The new location, at Bedford Park, puts the business in the heart of Croydon and just round the corner from East Croydon mainline station. The new 50,000 sq foot building, spread over six floors, will support both the current and future growth of Superdrug’s business.

The new office will create a collaborative environment that is up to date and inspirational for the 500 colleagues based in head office. The new space is also being designed to promote working practices that support a healthy lifestyle, sustainability and the group’s CSR policies.

Corporate Social Responsibility
Business Unit Ambassador’s Conference 2018

Corporate Social Responsibility (CSR) is not only something that is important to Superdrug and the UK and all AS Watson businesses across the globe have a CSR Ambassador to drive CSR across the countries that AS Watson operate in.

On 24th and 25th May 2018, Superdrug hosted the European CSR Ambassador’s Conference at ZSL London Zoo.

The bi-annual event, previously hosted in the Netherlands, brought together representatives from across Europe to celebrate the achievements of the previous years and discuss future opportunities to support the United Nations Sustainable Development Goals.

Guest speakers from Superdrug’s charity partner, Marie Curie, AS Watson Global Charity Partner, Operation Smile and global Health and Beauty supplier, L’Oreal showed the importance of partnerships in delivering the United Nations Sustainable Development Goals.

As well as the CSR Ambassador’s, the event was attended by Malina Ngai, Group Chief Operating Officer, Sebastien Pivet, Group CSR Director, Chris Lindsay, Group People Director (Europe) and Directors from European businesses.

The event was a huge success and demonstrated the passion and commitment across AS Watson to deliver on our customer and colleague expectations and show that AS Watson are More Than Just a Business.

People Management Awards for Best L&D Initiative

We are award winners! We’re very proud to say that the CIPD (Chartered Institute of Personal Development) recognised and awarded Superdrug with ‘The Best Learning and Development’ award at the 2016 CIPD People Management Awards chosen by a panel of expert judges.

We’ll continue to strive to maximise the potential of our employees through the best learning and development programmes possible, including out ‘Aspire’ programmes.

International Women’s Day

We believe that every day we celebrate women in Superdrug, but every year pull all that into one place when we celebrate International Women’s Day.

In 2019 we asked customers and colleagues across the country to get involved and we held a fantastic panel event in Croydon where we explored the issues women in work face today. The event was hosted by AJ Odudu, TV Presenter and Brand Ambassador and featured Dr. Pixie McKenna, Clemmie Telford, Creative Director and blogger at ‘Mother of all lists’, and Jennie Scott, founder of ‘Mother’s Meeting’.

This event also highlighted our work with Modern Muse. We are a founder partner of Modern Muse which aims to inspire and encourage the next generation of female business leaders and entrepreneurs. The online platform showcases the career paths of women of all professional levels across all sectors. We believe that our brand is perfectly placed to inspire girls to reach high when it comes to their education and career and are proud to be involved.

And because we pride ourselves on being an inclusive place to work and shop, we always celebrate International Men’s Day too.

Superdrug @Pride 2018

Hundreds of thousands of people were set to descend on events across the country for summer’s 2018 Pride festival celebrating the LGBTQ+ community. Superdrug and Lynx collaborated to join in the fun at events in Brighton, London, Manchester and Croydon.The partnership with Lynx comes as Superdrug celebrated the launch of its ‘Beauty Without Bias’ campaign which aims to promote diversity and inclusion in the beauty industry.

Superdrug also worked with vlogger and beauty influencer SalihCikikcioglu, 24, (Salihsworld onYouTube and Instagram), to produce a series of mini-documentaries exploring issues affecting the LGBTQ+ community.Created for Superdrug by The River Group, the five mini-documentaries went live on SuperdrugLoves YouTube channel in March, with the final going live this month. The series follows Salih as he chats to three men who love to experiment with makeup and finds out more about the growing acceptance of men wearing makeup and those who have paved the way. This is followed by documentaries exploring issues such as LGBTQ+ body image, trans role models, safer sex and finding support in the community.

Simon Comins, Superdrug Commercial Director said; “We have always been a great supporter of Pride and this year we are delighted to be involved in a bigger and better way than ever before to celebrate Beauty Without Bias. We want to promote diversity and inclusivity in the beauty industry and Pride is another fantastic way for us to do that.”

Know your Status

In 2018, Superdrug became the first British high street retailer to offer an HIV self testing kit on the high street, across all of its Pharmacy stores. Superdrug launched the #KnowYourStatus campaign, designed to make self testing as readily available on the UK high street, as it is in other parts of the world. Making self tests accessible is an important first step, but so too is breaking down the taboos surrounding HIV that stop people from testing in the first place.

It was a move that fulfilled Superdrug’s desire to continually offer more accessibility and choice for customers. It was also a move designed to support UNAIDS first ‘90’ target and encourage people to feel in control. Together with BioSure, Superdrug has taken a leading stance in encouraging HIV testing and breaking down misconceptions about the condition with the clear message that Knowing Your Status is the critical first step – if you don’t test, you can’t treat.

We curated the #KnowYourStatus panel event in support of National Testing Week and ahead of World AIDS Day, with the objective of breaking down barriers to HIV testing and to challenge prevailing misconceptions about HIV with a specific focus on the growing number of young people, and especially young women, being diagnosed with HIV in the UK. Superdrug in partnership with BioSure and HIV charity Mothers2Mothers brought together leading commentators across sexual health, HIV self testing and healthcare to look at why and what can be done to change this.

Targeted at media and influencers who had high engagement with young people we wanted to reach, the panel contributors included Love Island’s Dr Alex George, Alix Fox (broadcaster, journalist and sex educator) and AJ Odudu (Channel 4 Music presenter and DJ).

Retail Week Be Inspired

We’re proud of our partnership with the Retail Week Be Inspired campaign, which aims to promote a gender balance at all levels across retail and to encourage women to fulfil their career aspirations. Our partnership allows us to offer additional learning and development to our employees at all levels, through workshops, panel events, conferences and networking programmes, as well as giving them access to some of the best names in retail. Our two Ambassadors for Be Inspired allow us to give something back to the retail community.

“I strongly believe that gender diversity in leadership roles matters, in all areas of business, but especially in health and beauty retail, where women make up around 80% of our customer base. I am delighted to be part of the Be Inspired campaign to help inspire and energise future female leaders because gender equal businesses perform better.” Jo Mackie, Customer & People Director & Be Inspired Ambassador

Autism Hour

One in 100 people are on the autism spectrum and 64 per cent of autistic people avoid going into shops due to the noisy, busy and often unpredictable environment. Autistic people often find social situations daunting and struggle with daily interactions including filtering out sounds, sights, smells and information they encounter.

Superdrug supported The National Autistic Society’s Autism Hour for the first time on autumn of 2017. On Sunday 8th October at 11am over 600 stores turned off all background music and took simple steps to make stores a less intense and overwhelming atmosphere for those with autism.

An ordinary shopping experience can be overwhelming for those with autism. By simply turning the volume of music down and sharing information about autism with store colleagues, the store should hopefully be a more comfortable environment for autistic customers.

Healthcare services and Commitments

We want to help customers take control of their own health. Obviously this means offering a wide range of health products and having our team of expert pharmacists available in selected stores to give customers advice, but now we offer so much more.

We now offer an optician service with a wide range of bargain and designer glasses frames for the whole family. It couldn’t be easier, simply choose new frames online, enter lens options and enter your prescription details. There are even glasses available for express delivery the next day.

Other online health services include offering an eNHS prescription service, with free delivery, and the Online Doctor service. Online Doctor takes the hassle out of visiting your doctor for common or embarrassing issues.

In stores we have our own Nurse Clinics in selected stores which offer a host of services for customers giving a convenient alternative to visiting your GP offering tests including HIV Tests and innoculations. Our Travel Clinics are a one stop shop for those travelling overseas and needing vaccinations. We even offer BOTOX for those looking for treatments they can trust in a friendly accessible environment, we’ve worked with the NHS to ensure that this service has evolved to include mental health checks.

Institute of Customer service Top 10

We always aim to leave a smile on our customers faces here at Superdrug. Why? Because everything we offer, we do it for you, our customer!

Providing nothing short of a brilliant experience, whether in-store or online, is vital to us so we’re always super proud when we’re told we’ve been hitting the mark! In 2018, we were recognised by The Institute of Customer Service for achieving high levels of customer service. So, what exactly do they measure? Well, they look at customer satisfaction scores, levels of trust, ease of contact, employee helpfulness, speed of response and how we handle complaints, to name a few.

So, we’re pretty chuffed we’ve been making our customers smile and leaving a lasting impression and will continue to do so for many years to come!

EHC Campaign

In 2017, we offered you more choice and accessibility to emergency contraception by being the first high street retailer to launch a generic emergency hormonal contraceptive pill (EHC), which was available at half the price of the current branded EHC.

Our decision to offer a generic EHC at half the price of a branded contraceptive pill not only captured the media and the public’s attention but it also changed how EHC is now being priced in the UK. This has made it more accessible for you and helps you to access effective emergency contraception without having to consider compromising on quality or cost.

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