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Plastic in our Products

What is it about?

As a business, reducing the impact we have on the environment when developing our Own Brand products is an important factor in how we operate. We supply thousands of Own Brand items, so we take every step possible to ensure a sustainable future. These are just some of the procedures and practises we’ve put in place to minimise risk, in regard to environmental, social and ethical issues.


Cotton Buds

For many, the humble cotton bud is a bathroom cabinet staple. However, cotton buds contribute to the pollution of our waterways, seas and beaches when we dispose of them incorrectly.

In 2016, we looked address our contribution to this waste, by moving our Own Brand cotton buds from plastic stems to a paper stems as well as featuring the ‘Bag it and Bin it’ logo on all of our cotton bud packaging to advice customers to dispose of their product correctly.

Wet wipes

Wet wipes can be a lifesaver. Whether you need to freshen up, clean your face when you’re in a rush, or to correct a makeup mishap, wet wipes can do it all.

Our wet wipes contain Viscose, Bamboo and Cellulose – three materials obtained from wood pulp derived from trees. The FSC (Forest Stewardship Council) and PEFC (Programme for the Endorsement of Forest Certification) Forest stewardship schemes reassures us that the world pulp used in our products is sustainably sourced. By 2020 all of the wood pulp that we use in our wipes will be from certified sustainable sources.

We want you to be confident about disposing of our wet wipes the appropriate way, so we display the ‘Do Not Flush’ logo on the front of our non-flushable wetwipes.


Although they’re now banned, microbeads are tiny plastic beads which could be found in products such as face and body scrubs, as well as toothpastes and, being plastic, the beads didn’t decompose. In 2016, we removed microbeads from the production of all Own Brand products, opting for more natural alternatives, such as seed-based powders, salt, sugar and jojoba.

By the end of 2019, we’ll have removed microplastics from all of our Own Brand and Branded wash off products. This includes products such as shampoo, conditioner, shower gel, facial cleansing foam and face masks.


By the end of 2019 , Superdrug will have removed Microplastics from all of its Own Brand , and Branded wash off *products . This includes products such as shampoo, conditioner, shower gel, facial cleansing foam, face masks etc . *we define wash off as those where washing off is part of the procedure in achieving the product benefit.

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