Minimalist, a Unilever-backed brand, was founded in 2020 with the belief that the beauty industry needs a revolution in transparency. We create science-backed clean beauty products with active ingredients catering to various skin and hair concerns. Our products range from cleansers, serums, moisturisers, and sunscreens offering high efficacy and transparency. Our approach is to offer transparent dosage by showing active concentration, transparent grades by sharing ingredient trade name, transparent formulations by using clean ingredients, transparent claims by sharing consumer studies of each formulation. We are one of the rare new-age beauty brands that have complete control over their production, with ISO-certified state-of-the-art manufacturing units. Welcome to Minimalist, where beauty meets integrity.