Hair loss is rarely a choice we make. But you can choose how you deal with it. You might choose to stress and worry. That’s ok – it's a natural first reaction. And then with the help of Sons you can choose to do something about it. Hair loss is one of the most prevalent health conditions for men worldwide, with two-thirds of men experiencing some form of hair loss before the age of 35. There’s also a mental health aspect to hair loss, with a multinational European study on ‘The psychosocial impact of hair loss among men’ finding that over 70% of men reported hair to be an important feature of their self-image, and 62% agreed that hair loss could affect self-esteem. Despite this, two-thirds of men do not seek treatment for hair loss. Sons was founded in 2020 by Will Kennedy and close friend, Dr Adrian Gilbane, after a conversation in the pub about their own poor experiences with hair loss treatments. This led them to launch a brand that could solve the problems they faced in a hassle-free, convenient, and affordable way. Having already treated over 250,000 men across the UK, Ireland, Germany, Sons are now one of the leading men’s hair loss brands in the UK and Europe.