Try L’Oréal’s First Ammonia-Free Permanent Hair Dye!

Thought that long lasting hair colour meant harming your hair in the process? Well, think again! Thanks to L’Oréal’s Excellence Universal Nudes, your hair colour goals can become a reality, without the damage and dryness that usually comes with it! Featuring an ammonia-free hair dye with a unique hair colouring formulation, your hair will have never looked better! Here’s all you need to know about how to transform your tresses with this permanent hair dye, right in the comfort of your own home…

2 females hugging and laughing with glossy hair

Why You Need to Try Excellence Universal Nudes:

– The ammonia-free hair dye means that your hair will be nourished while its being coloured. Not only this, but the permanent formulation means that you can enjoy your luscious locks for longer than ever.

– You can cover 100% of greys! Whether you’ve got a few silvers sneaking in or a whole head of greys you want to hide, you can rely on L’Oréal’s Excellence Universal Nudes to take care of them.

– With a unique multi-tonal formulation that blends cool and warm reflects, this permanent hair dye has changed the game for at-home colouring. You can get a salon worthy result that enhances every complexion…we’re sold!

– Whether you’re looking to enhance your natural hair colour or go for total colour revamp (because why not!?), you can choose from a range of natural but oh-so enviable shades, from light blonde all the way to black.

What’s Included?

Within each box, you’ll find everything you need for a triple care colour ritual that boosts your colour and nourishes the scalp and hair. You can thank us later…

1. Ammonia-Free Caring Colouring Cream

Enriched with Pro-Keratin and caring agents, this permanent hair dye helps to protect your hair whilst it delivers your best at-home colour yet! Giving you rich and long-lasting colour, minus the damage, of course!

2. Caring Scalp Shampoo

Once you’ve coloured your hair, your new do is not quite complete without a wash! Use the Caring Scalp Shampoo (formulated with a gentle pH) to softly cleanse the hair to reveal the radiance of your new do.

3. Caring Lightweight Hair Mask

Craving the just-stepped-out-the-salon softness and shine? Enter: The Caring Lightweight Hair Mask. Infused with conditioning agents, your hair will be treated to an intense dose of hydration, without being weighed down by product. This helps boost the health of your hair while prolonging your colour!

So, for those on the hunt for a permanent hair dye that ticks ALL the boxes, L’Oréal has got you covered. Now for the hard part… choosing which Excellence Universal Nudes shade to try first!

Shop L’Oréal Excellence Crème Universal Nudes

About the Author

Rosa Morell

Rosa is a creative copywriter who has been writing about beauty, fragrance and her personal interest, sustainable fashion, for over two years. When she’s not hunting in her local charity shops for vintage homeware, she’s scrolling through the latest beauty trends on TikTok. Her favourite range at Superdrug? B. Skincare.