New in Premium Fragrance and Makeup at Superdrug!

Things are hotting up on the Superdrug shelves with the arrival of some mega (trust us, we mean mega!) launches. Spanning across makeup and fragrance, the new in section is looking more luxurious than ever. Curious yet? Join us as we reveal all, but a word of warning: you may need to sit down for this…

Premium Makeup

Urban Decay

Starting in style, we have the best-selling cruelty-free cosmetics brand Urban Decay joining us, and we couldn’t be happier! Famed for their iconic Eye shadow Primer Potion (if you know, you know) and richly pigmented eyeshadow shades, your makeup collection is about to get one hell of a glow up. But they’re not just about eyes, oh no, they’ve got high coverage foundations, dewy tinted moisturisers, volumizing mascara, brow blades, eyeliners and more in their locker! Don’t say we don’t treat you…

Urban Decay Urban Decay Eyeshadow Primer Potion £19.50

Premium Fragrance

Prada

It’s safe to say that Prada have shaken up the fragrance field with their innovative take on perfumery, which we’re ultra-excited to share with you all. Could it be the delectably sweet aroma of Prada Candy that takes your fancy? Or perhaps the masculine mood of Luna Rossa or maybe the vibrant freshness of Luna Rossa Carbon? One thing’s for sure, you’ll get a completely unique olfactory experience, no matter with Prada scent piques for interest!

Prada Prada Luna Rossa Black Eau de Parfum 50ml £72.00

Yves Saint Laurent

If you’re a fragrance fan, you’ll know how much of a big deal it is that an array of YSL scents now sit pride of place in our fragrance cabinets! Their alluringly bold yet refined compositions have earned them icon status in the perfume world, so it was no wonder we had to get on board. Whether it’s the intense allure of best-selling Black Opium, the grand yet sensual scent of Libre or the masculine power of Y from YSL, these captivating designer perfumes are destined for the front row of any fragrance collection.

Yves Saint Laurent YSL Black Opium Eau de Parfum 30ml £67.00

Valentino

If you’re in the market for a scent that oozes luxury and demands attention, timeless Valentino fragrances will be just for you! Want to dip your toes into the world of Valentino but aren’t sure where to start? The Born in Roma collection, consists of three feminine scents (Donna, Yellow Dream Donna and Donna Coral Fantasy) that are bursting with floral fervour. You’ll also find the masculine Uomo and Uomo Intense scents within this collection embody the same sensuality but dial up the smokiness. We’re sold!

Valentino Valentino Born In Roma Uomo Coral Fantasy EDT 50ml £67.00

Armani

Giorgio Armani’s vision for fragrance was to utilise the expertise of master perfumers to create timeless scents that never go out of style. A blend of the most noble and carefully selected materials create the unique Armani signature, simple yet extremely sophisticated. At Superdrug we’ve proudly expanded our Giorgio Armani offering to include some of the most iconic fragrances for both men and women. If you’re searching for seduction look no further than Armani Code, the magnetic Amber Woody scent for men. If your searching for a new feminine favourite embrace you inner confidence with the legendary Armani Si or explore a new encounter a with the latest floral masterpiece My Way.

Armani Giorgio Armani My Way Eau de Parfum 30ml £53.60

Viktor&Rolf

We can’t talk about designer perfume without spotlighting Viktor&Rolf! First famed as an Avant Garde luxury fashion house, you can only imagine how captivating Viktor&Rolf fragrances are. So, prepare to delight the senses as we welcome some of their best-selling designer perfumes, including Flowerbomb, A stunning fragrance that bursts onto the scene with its sensual sparkle. For those after the same power, with a bit more heat, enter Spicebomb. True to its name you’ll experience an explosion of spice, aromatic and citrus notes. Put simply, once you try a Viktor&Rolf fragrance, there’s a high chance you’ll never go back!

Viktor and Rolf Viktor & Rolf Good Fortune Eau de Parfum 50ml £90.00

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About Rosa Morell
Copywriter

Rosa is a creative copywriter who has been writing about beauty, fragrance and her personal interest, sustainable fashion, for over two years. When she’s not hunting in her local charity shops for vintage homeware, she’s scrolling through the latest beauty trends on TikTok. Her favourite range at Superdrug? B. Skincare.