Get the lowdown on the exclusive brands at Superdrug!

At Superdrug, we pride ourselves on giving you exclusive access to a huge variety of brands, from those you’ve seen trending on TikTok to the household names you can’t get enough of. In this article we’ll be spotlighting the ones you won’t find in-store anywhere else (basically VIP access) as well as our top-rated Superdrug Own Brand ranges!

The brands you can’t browse instore, anywhere else!

Being the only place to stock these brands in-store comes with a load of benefits for you! Firstly, you can see the product in real life, read the packaging and check out similar products. Not only this, but our super-friendly Superdrug staff will be on hand to answer any questions you have as well as provide expert product recommendations. So come on, head over to your local store and check out some of these exclusive brands:

Mielle Organics

Mielle Organics are the natural hair company to watch! As a brand they champion the simple belief that healthier ingredients help to promote healthier hair and skin, and quite frankly, we couldn’t agree more. Start your Mielle Organics collection today!

Mielle Mielle Organics Pomegranate & Honey Twisting Souffle £0.49

Mielle Mielle Organics Moisturizing Avocado Hair Milk £1.35

Hado Labo

As Japan’s no.1 selling skincare brand, we knew we had to add Hada Labo to the Superdrug shelves for you to try. With the use of four different types of hyaluronic acid, Hada Labo products transform and hydrate dull skin, giving it the glow up it deserves!

Hada Labo Hada Labo Tokyo Anti Ageing Super Hydrator 150ml £14.24

Hada Labo Hada Labo Tokyo Premium Night Cream 50Ml £18.74

Bourjois

You might have heard whisperings on the grapevine but… Bourjois is back in the UK! This time, exclusively in-store at Superdrug, so you can shop for their lightweight but complexion boosting makeup must-haves whether visiting your local Superdrug or browsing online.

Bourjois Bourjois Little Round Pot Blusher 92 Santal £9.99

Bourjois Bourjois Rouge Edition Velvet Lipstick Don't Pink Of It £8.79

Tanologist

Tanologist is one of the leading brands paving the way for ultra-realistic sunless tanning, and we’re proud to be the only company that stock them in-store! You can try everything from their iconic Self Tan drops (if you know, you know) to top-tanning accessories.

Tanologist Tanologist Self Tan Drops Medium £10.65

Tanologist Tanologist Clear Self Tan Mousse Dark £10.65

Makeup Academy (MUA)

For a makeup collection that would rival that of any makeup artist, browse the must-haves from MUA. Exclusive to Superdrug stores means you can browse everything from eyeliners to create an iconic wing, to long-lasting foundation for a flawless complexion.

MUA MUA Eye Define Felt Eye Liner £3.00

MUA MUA Pro Base Long Wear Matte Finish Foundation 150 £6.00

The Fox Tan

Formulated with active ingredients, The Fox Tan has revolutionised the tanning game with their range of Rapid Tanning Mists, Elixirs and Shimmers. How do they work? They help to increase the melanin levels in your skin so you can have less sun exposure and still achieve a deeper tan. We’re sold!

The Fox Tan The Fox Tan Rapid Tanning Elixir 300ml £16.64

The Fox Tan The Fox Tan Rapid Tanning Mist 120ml £9.98

MyPro Diacare

Hands up if you don’t drink enough water! We know it can be difficult, but here’s why it’s super important: Dr Leen, MyPro DiaCare’s medical ambassador, comments, “Water makes up approximately two-thirds of our body. When people become dehydrated, this affects most organs, particularly your kidneys. So as well as promoting good health, staying hydrated can prevent urine infections, kidney stones and constipation.”

With the help of MyPro Diacare sachets sold exclusively at Superdrug, you can boost your hydration levels AND support your gut health simultaneously. Each deliciously flavoured sachet contains a blend of electrolytes, minerals and probiotic fibres, which help to keep your body functioning at its best!

DNR MyPro Diacare £1.49

Superdrug Own Brand

Here at Superdrug, we take our own brand ranges verrrry seriously. You’ll find top quality products ranging from skin and healthcare to fragrance and accessories. And the best part? Our promise to you means that you Try, It, Love It – or get your money back, guaranteed! Check out the ranges on offer:

Skin care

Our Own Brand skincare collections feature something for every skincare need! Our B. Skincare range is tailored to specific skincare needs and concerns (so you can find the perfect products for your skin) while our Vitamin E range ensures long-lasting hydration and protection from premature ageing. If you’re looking to boost your skin’s natural glow, give our ever-popular Naturally Radiant line a go. Or, if you’re looking for a range with all-rounder capabilities – there’s ME+ with a variety of boosters, cleansers, toners and more skincare goodies! And finally, for a skincare collection that tackles the signs of ageing, you’ll want to add Optimum to your basket today.

Health

Our own brand ranges do not stop at skincare, we’ve also got collections designed to support your health. For all your dental needs, you can count on Procare for brushes, mouthwashes and oral care accessories at a price worth smiling about! If you need a bit of support with managing your weight, why not try Slenderplan for a range of tasty shakes, soups and bars. And when it comes to suncare, you can count on Solait for suncreams and lotions that are high on protection factor but low on price. For the glow-getters out there, Solait also have a range of fake tan that’s got your name on it.

Fragrance and Bath and Body

When it comes to bath, body and fragrance, our own brand ranges do not disappoint! You’ll love the gloriously scented Fruity range of shower gels, shampoos, conditioners and bathing accessories for an extra special shower-time treat. If you’re a fragrance fanatic or just appreciate a good spritz, you can create a bespoke scent with any combination of the Layering Lab Body Mists and Eau de Toilettes. For the perfect pamper session the Layering Lab Body Pampering range has got you covered with everything from shower jelly to bath fizzers and candles!

Accessories

Studio London

And if you weren’t already spoilt for choice, our Studio London range is the answer to all your accessory desires. Think, bang on trend jewellery and hot new hair and makeup accessories, only at Superdrug! For more information on all things Superdrug Own Brand, head over to our article: Try it, Love it: Superdrug Own Brand

Discover Superdrug Own Brand products

About Rosa Morell
Copywriter

Rosa is a creative copywriter who has been writing about beauty, fragrance and her personal interest, sustainable fashion, for over two years. When she’s not hunting in her local charity shops for vintage homeware, she’s scrolling through the latest beauty trends on TikTok. Her favourite range at Superdrug? B. Skincare.