The Yves Saint Laurent Beauté brand was founded on the legacy of the Yves Saint Laurent fashion label. Yves Saint Laurent Beauté aims its product range at a younger, fresher audience whose eye-catching creations can turn heads and show that makeup isn’t something that should be treated according to trend, but used classically, unapologetically and uncompromisingly.
Stephan Bezy, the global president at Yves Saint Laurent Beauté, believes that his brand is cutting edge, taking the best of Parisian culture and turning it into France’s leading breakaway couture brand. He recognises that the brand has roots in scandal, freedom, and youth, which is a message he wants to echo in the women who use his makeup products – from the use of their Touche Éclat Highlighting Pens to Tatouage Couture Lipstick shades.
