Cruelty Free

What is it about?

Superdrug believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetics and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

We are constantly evolving, redeveloping and overcoming technical challenges to make sure that we can provide a fantastic selection of products, that our customers know they can trust to be cruelty-free. With the ‘Leaping Bunny’ logo clearly displayed on the packaging, you can be reassured that the product you’re purchasing is cruelty free.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit: www.crueltyfreeinternational.org.