I remember your touch, your skin, your scent… At the heart of OBSESSED is the memory of a past love, triggered by the scent of another on the skin.
As the re-invention of an iconic fragrance, OBSESSED plays on the evocation of memory through scent. Mixing memory and desire, masculine and feminine, the past and the present, these compelling fragrances echo the original OBSESSION, yet blur and reformulate scents for both men and women today. In 1993, Obsession truly attained its iconic status when Kate Moss became the fragrance’s figurehead, shot by her then boyfriend Mario Sorrenti. This ground-breaking and provocative imagery reflected a real love story; besides portraying a mutual flourishing of first love, the images also reveal an obsession with both a subject and a medium for the photographer.
As the legendary campaign approaches its 25th anniversary, OBSESSED utilises never before seen imagery from that time and personal biography to further explore and evoke the idea of memory, past love and present iconography. As the first fragrance formulated and promoted under RAF SIMONS as Chief Creative Officer of CALVIN KLEIN, OBSESSED can be seen as a celebration of CALVIN KLEIN fragrances past, present and future. OBSESSED is about how memory, the sensual and the visual intertwine today.
OBSESSED FOR HER is a female interpretation of an Oriental Lavender. A masculine Fougère structure is contrasted with feminine warmth; the fragrance is formed around a base of White Lavender, while creamy Musks envelope and sensually soften. The tension of the aromatic top notes with the smooth creaminess of the back, further explores the tension between the masculine and the feminine.
#CKOBSESSED