Preference 6.45 Brooklyn Intense Copper Auburn Hair Dye
Preference is legendary for its lustrous colour results, and fade-resistant formula. It now com...
Preference is legendary for its lustrous colour results, and fade-resistant formula. It now com...
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU
Product Information
The new colour secret
Preference is legendary for its lustrous colour results, and fade-resistant formula. It now comes with a new precious High Shine Elixir.
Simply add it to the mix.
Experience the premium performance of Preference, with colour radiance for up to 8 weeks.
Improved fragrance for a better colour experience.
If you are hesitating between two shades of Preference, choose the lightest.
If you have a lot of greys, this shade will cover perfectly.
High shine conditioner
Enriched with a UV filter and Vitamin E.
Use week after week to leave colour lustrous and hair silky-soft.
Group III Permanent haircolour
How long does it last? Permanent colour
Grey coverage: Perfect grey coverage
Texture: Gel
Development time: 30 minutes
Features
Up to 8 weeks of fade-defying colour
Lustrous day-1 colour and shine
Ultra-intense
Warning or Restrictions
We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result
Product Specification
Colourant Gel Formula No: 1086959, Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Aminophenol, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 4-Amino-2-Hydroxytoluene, Sodium Metabisulfite, Eugenol, 6-Hydroxyindole Thioglycerin, Toluene-2,5-Diamin, Ammonium Acetate, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Pentasodium Pentetate, Linalool, Alpha-Isomethyl Ionone, Resorcinol, Citronellol, Erythorbic Acid, Parfum / Fragrance, F.I.L. Code: C161817/4,Developing Creme: Formula No: 178914, Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, F.I.L. Code: C13169/25,Colour Lock Conditioner: Formula No: 487419/A, Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparaben, Trideceth-12, Chlorhexidine Dihydrochloride, Camphor Benzalkonium Methosulfate, Limonene, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium, Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance, F.I.L. Code: C18845/3,Hi-Shine Elixir: Formula No: 1089359, PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, F.I.L. Code: C48976/1,Please check back of pack for up to date ingredients
Product code: 821567
Product Uses
STEP 1 – BEFORE COLOURING:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.
STEP 2 – PREP:
Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
STEP 3 – APPLY COLOUR:
Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
Delivery (United Kingdom)
RAPID PICK UP IN-STORE FROM 30 MINUTES
Order online and collect from 30 minutes if your items are in stock in your chosen store
Cost: Free
Quick Pick Up In-Store is Logistics Lite
meaning when you pick up instore you are helping us to reduce our emissions by reducing the number of deliveries we have to make to our customers across our logistics network
RAPID HOME DELIVERY WITH 
Once your order is confirmed you may be able to arrange for your order to be delivered to your door
Cost: From £5.40 (excl.VAT)
NEXT DAY ORDER & COLLECT
Order before 5pm Monday - Friday (4.30pm in Northern Ireland) and collect next day in-store
Cost: From Free
NEXT DAY DELIVERY
Order before 8pm Monday - Friday for next day delivery. Orders placed between 8pm Friday and 8pm Monday will arrive on Tuesday
Cost: £4.90
ORDER & COLLECT
Order before 8pm and collect in-store in 3 - 4 working days
Cost: From Free
STANDARD DELIVERY
Order before 8pm - For delivery arriving in 3 - 4 working days
Cost: From Free
MARKETPLACE DELIVERY
Superdrug Marketplace sellers ship directly to customers, items are usually delivered within 3 - 5 working days.
For more information see our delivery information hub or view our returns policy.