Our Vision and Mission

People are at the heart of our business

Our four core values: Customer Service, Teamwork, Learning, and Honesty are what make us super.

We take responsibility for the choices we make and our impact on the world around us, driving positive change in our communities and our industry.

Our VISION and MISSION

Our vision: To be the best in everyday accessible beauty and health

Our mission: To be our customers’ first choice in up to the minute beauty and health, loved for value, choice, friendly advice and fun

SUPERDRUG TODAY

There’s so much to be proud of when we look at the Superdrug of today:

789 stores

across the UK and Republic of Ireland and online Dr Services

85 health clinics

offer a range of healthcare services including travel vaccinations, occupational health services, health checks and blood tests

197 in-store pharmacies

from NHS blood pressure checks and flu vaccinations to a New Medicines Service to help improve adherence

15.7 million

customers have our Health & Beautycard

OUR STRATEGIC PILLARS

At Superdrug we believe business should be a force for good. We integrate; Environmental, Social and Corporate Governance into every decision we make and these pillars form the heart of our business’

“ Our aim is to inspire That Superdrug Feeling in everyone who encounters our business, whether customer, supplier, partner or colleague. That Superdrug Feeling will always be unique – fun, trend, value, choice, expert - but its overall meaning lies in making the very best in accessible beauty and health equality available to all, every day. ”

- Peter Macnab, Chief Executive Office