Environmental, Social & Governance
Here at Superdrug Doing Good Feels Super is not just a mission statement, it is the core belief that drives what we do and who we are.
When it comes to the world around us, we want to make a positive difference in every way we can. Making our own brand products more sustainable is an important part of this, especially as so many of them are everyday essentials people use most.
From reducing plastic from our packaging to making the right choices on the suppliers we partner with and the ingredients we use – we’re taking every opportunity to reduce the environmental impact of our own brands.
We’re also committed to helping our customers through the Cost-of-Living Crisis. Our price freeze on over 5,000 of our own brand essentials helps to keep our products affordable and accessible – and is just one initiative to make a difference to customers in these difficult times..
THAT SUPERDRUG FEELING IN NUMBERS
At Superdrug we believe business should be a force for good. We integrate; Environmental, Social and Corporate Governance into every decision we make.
60 YEARS
OUR PARTNERS
British Beauty Council
As a leading high street retailer and key employer within the beauty industry, Superdrug supports the careers of over 12,000 store staff colleagues in over 830 stores across the UK, 550 of which are employed in the Beauty Studio, making Superdrug the largest beauty services retailer in the UK. As part of our partnership with British Beauty Council, Superdrug collaborates closely on the future of British Beauty and invests in offering the best possible employment and career paths to the colleague community.
Marie Curie
A 10-year partnership between Superdrug, its sister company Savers’ and Marie Curie the UK’s leading end of life charity, has raised over £10 million, equivalent to funding over half a million hours of nursing care and support for people living with a terminal illness in the UK. The funds raised through years of fundraising via limited edition product launches with donations, to the 3 times a year-annual fundraisers in store, distribution centres and office help ensure the charity can provide care, including essential nursing and hospice care, a free support line and a wealth of information and support on all aspects of dying, death, and bereavement. In 2022, in recognition of Superdrug’s continued support for the charity, Marie Curie recognised Superdrug as ‘Corporate Partner of the Year’ in their recent awards.
Switchboard
Over the past six years, Superdrug as supported Switchboard, with donations over the course of the partnership helping to fund Switchboard’s essential work in the LGBTQ+ community. Switchboard is a charity dedicated to providing vital support for the LGBTQIA+ community and operates a nationwide safe space helpline, open 365 days a year thanks to dedicated volunteers. Through inclusion of the Switchboard charity logo and phone number of products in store, Superdrug have ensured the helpline number reaches shoppers across the UK so that everyone has immediate access to the support they need.
Beauty Banks
Superdrug partnered with Beauty Banks, an invaluable charity that provides those in need with essential hygiene products, in 2018. By 2020 Superdrug had expanded the donation network by offering over 100 donation points in Superdrug stores nationwide, enabling shoppers to donate personal care and hygiene products that Beauty Banks is in constant need of, such as shampoo and conditioner, soaps, razors, deodorant and menstrual products in their local store.
