WELCOME TO OUR OWN BRANDS
We’re proud that our own brand ranges bring that Superdrug feeling to customers every day. Renowned for their efficacy and great value – they’re fast becoming household names.
OUR OWN BRAND RANGES
From skincare to haircare, sanitary products to dental, cosmetics to accessories – own brand is at the heart of our vision to bring the best in everyday accessible beauty and health to our customers. Building these great brands gives our customers even more reasons to shop with us, and to return time and time again. All our own brand products are backed by our 100% happiness money back guarantee and meet Cruelty Free International’s standards (look out for the leaping bunny which proves it).
Studio London
We have recently launched Studio London – our brand-new cosmetics range. Featuring products that offer premium performance at everyday prices, the range is accessible, inclusive and supports our customers in making sustainable beauty choices. Studio London also includes a wide range of affordable make-up and hair accessories. From make-up brushes and sponges to earrings, necklaces and rings to hairbrushes, slides and scrunchies – this range is packed with quality essentials for every day.
B.
With B. standing for Be. Your Own Beauty, our award-winning range of vegan friendly and cruelty free products are exclusive to Superdrug. From B. Skincare, B. Make-Up Accessories, B. Hair Removal and B. Men, we have a range to suit everyone. Our solution-based skincare range is expertly formulated to deliver visible results. There are five individual ranges within B. Skincare; Cleanse, Glow, Hydrate, Age Define and Oil Control, to offer targeted solutions-based skincare with high-performing, quality ingredients at affordable prices so customers can mix and match to create the right routine for them.
Me+
Packed with powerful ingredients to deliver great results, this range is designed to supercharge our customers’ skin and haircare routines. From hyaluronic acid to hydrate and plump to Vitamin C to brighten skin – this range is all about hero ingredients and targeted treatment at great value prices.
Artiscent
From Paris perfumers to all fragrance lovers. Ooh La La, ARTISCENT oozes style, class and delightful scent. Designed and perfected in the home of prestige perfumery by perfume experts. The collection includes feminine Eau De Parfum sprays for her, masculine EDP fragrances for him and men’s body sprays. As well as being super affordable, all the fragrances are vegan friendly.
Vitamin E
Superdrug’s iconic bestselling range, Vitamin E has long been renowned for its hydrating properties which leave skin soft and supple. Enriched with naturally sourced Vitamin E, our range includes cleansers, moisturisers, and creams as well as our popular serum and oil. Tried and trusted, this is a quality skincare range for life – a range loved by customers for more than 25 years and RSPO certified.
Extracts
High quality skin & hair care products that will leave you feeling your best at an affordable price
Layering Lab
Designed to help customers create their own scent, our Layering Lab range includes body mists, bath bombs, foams, and lotions in different scents to mix and match. Indulgent yet affordable – this range creates ‘me time’ for customers everywhere.
Naturally Radiant
Infused with plant extracts and expertly formulated, our Naturally Radiant products are infused with plant extracts. to brighten and add radiance for naturally dewy results. The range has two lines – Naturally Radiant and Naturally Radiant Glow. The Naturally Radiant range is based on ingredients renowned for their antioxidant and skin-enhancing properties. While Naturally Radiant Glow helps rebalance, calm and soothe skin to restore natural glow.
Solait
Helping customers stay safe in the sun, our award-winning cost effective and cruelty free Suncare range includes high-factor creams, after sun and baby and children’s protection. There are also essential travel accessories including earplugs, travel adaptors and travel socks as well as self-tan products. Everything our customers need to be summer ready!
Pro Care
From electric to manual toothbrushes and toothpaste to whitening strips, Pro Care has been specially developed to effectively clean and protect, bringing great value to advanced dental care. With products for babies and children, the range is suitable for the whole family and our electric toothbrushes come with handy features such as a two-minute timer for healthier brushing.
“ Superdrug’s vision has always been to make health and beauty accessible to all. With the rising cost of living, we wanted to act quickly to ensure our colleagues are well looked after and our customers well supported. We don’t believe shoppers should have to compromise when it comes to their health and beauty purchases, so our Price Freeze Promise is committed for a year on 130 own brand essential items. ”
- Simon Comins, Chief Commercial Officer
